Monday-Tuesday
Topics: Identify and evaluate elements of advertising media
Activities: Students to find 5 ads from each of the following: newspaper, magazine, internet web page, social media site, radio/Pandora-like site. Students are to then evaluate each ad looking at the the 5 ways to evaluate an ad:
- Determine whether or not the advertisement fulfills its business purpose.
- Identify the target audience and measure the advertisement content against the needs of the viewers.
- Watch or read the advertisement and compare it with the other messages your audience members are getting from competitors and other businesses.
- Evaluate the design of the advertisement
Wednesday-
Topics: Review of chapter material
Activities: Students to complete the test review questions using their notes. If don’t finish in class, for homework. Due at the first of class Thursday.
Thursday-
Topics: Reinforcement of chapter material
Activities: Students will participate in test review game. Winning students or team will receive 5 bonus points towards their test.
Friday-
Activities: Test over Advertising Media and Evaluation of Advertising