Monday-Friday

The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales.  The student is expected to:

• explain the selling process
• discuss motivational theories that impact buying behavior such as Maslow’s Hierarchy of Needs

The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales.  The student is expected to:

• explain the use of visual merchandising in retailing
• distinguish between visual merchandising and display
• place merchandise for impact
• plan special events
• prepare stores and departments for special events