Monday-Tuesday

Topics:  Identify and evaluate elements of advertising media

Activities:  Students to find 5 ads from each of the following:  newspaper, magazine, internet web page, social media site, radio/Pandora-like site.  Students are to then evaluate each ad looking at the the 5 ways to evaluate an ad:

• Determine whether or not the advertisement fulfills its business purpose.
• Identify the target audience and measure the advertisement content against the needs of the viewers.
• Watch or read the advertisement and compare it with the other messages your audience members are getting from competitors and other businesses.
• Evaluate the design of the advertisement

Wednesday-

Topics:  Review of chapter material

Activities:  Students to complete the test review questions using their notes.  If don’t finish in class, for homework.  Due at the first of class Thursday.

Thursday-

Topics:  Reinforcement of chapter material

Activities:  Students will participate in test review game.  Winning students or team will receive 5 bonus points towards their test.

Friday-

Activities:  Test over Advertising Media and Evaluation of Advertising